Luxury Phone Brand Vertu has launched a new limited edition feature phone, the Signature Cobra. The Ultra luxury phone is priced at a jaw-dropping Rs. 2.3 Crores. Vertu is a firm that has built its reputation solely on the basis of the expensive and exclusive nature of its phones. The Signature Cobra continues this legacy. Vertu’s devices don’t even deserve to be called smartphones. They are essentially an expensive piece of Jewellery.
The Limited Edition device will be available after a down payment of about Rs.10,000. Buyers then have to pay the rest of the amount upfront. Another interesting fact is that Vertu will be delivering these devices by Helicopter which is affordable considering the huge price tag of the phone. Vertu is going to make just 8 pieces across the world. According to GizChina, only one will be made available in its home country China. No other details about the phone are known. Of course, ownership is so exclusive.
The Vertu Signature Cobra has been designed by a French jewellery brand Boucheron. Some of the highlights of the new phone are the cobra design it features which is made up of 439 rubies. Being true to its name, the phone has a cobra design around the front with two emeralds making up the eyes of the cobras. Design-wise, the Vertu Signature Cobra Limited Edition closely follows the design cues and build of the original Signature phone.
GizChina reports that the new Vertu phone features 388 different parts and is assembled in the UK. The company is said to use manual assembly in order to ensure precision and quality, and of course exclusivity.